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I'm writing this three hours before the new shop goes live with product. The listings are done and on a timer to appear in the shop at exactly 4:00 pm. The first email newsletter is written and ready to go for the same time. I've read and re-read the instructions on how to set up flat-rate shipping, double, triple checking and hoping that everything goes smoothly. Just as it is for an owner of a brick-and-mortar shop, the biggest questions on opening day are: will anyone show up? Will they buy anything? I sold on my first pieces for Blythe on April 17, 2013, in my Etsy shop. It was an order for a pair of sweet, fifties' style sleeveless...

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